Chapter 14
1. I was the most surprised by the overall emotional take of this chapter. Emotions are involved in business but I expected them to be as removed as possible and with this chapter there was a lot of focus on the role that emotions play in the success and failures of an operation.
2. I was confused by the idea of undercapitalization. The book did not go into much detail on this and I think they could have provided more of an explanation with an example.
3. If I asked the author two questions I would ask them,
Although emotions can cause negative effects are they still important in the business process? Why?
4. I think the author was wrong in describing divergent goals as a short coming. I often find that when two people see a different picture and have different goals that there is a strong potential for the idea to expand, develop and grow into something bigger. More minds equal more opportunity.
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