Venture Concept No. 2

Opportunity:

My business concept will benefit a wide variety of individuals who lack time or transportation to accomplish every day tasks like grocery shopping. My original and still primary target is students. I have expanded my customer base to include families residing in Gainesville and also the elderly.

The amount of students residing in Gainesville makes this business have a large customer base. The additional parking restraints on campus make the number of students without cars even higher.

Currently customers are having to accomplish this task through different avenues. They may hire individuals through unsatisfactory websites know for scams like craigslist and care.com or they may take extra measures to find transportation such as the RTS bus system. Unfortunately this bus system is only free to students and faculty so others have to pay for the service. Also, while it may be free for students and faculty, it is not always convenient as many routes only run during normal business hours when customers are in class or at work.

This business idea has the opportunity to make a lot of money if it is marketed correctly and the price is fair. The window will remain open so long as other companies do not arise offering the same service.

Innovation:

This business idea is a service that will provide transportation of groceries from the store to the home of the customer. The customer will download the app and compile a list of groceries they would like purchased. They will select a date and time range for delivery. After they have completed their order, they will pay the cost of the groceries as well as an additional fee for the service. The service fee will be a flat $15 for orders under $100 and $20 for orders over $100 with an additional $5 fee for customers who live outside the predetermined area. There will be a special $5 discount for students with a UF ID.

Venture Concept:

This service eliminates the time and transportation issues that people of Gainesville face. Families without time to shop can have groceries delivered to their door. Students without a car do not have to take the bus or plan their day around the RTS bus schedule. Faculty can have their groceries delivered at later hours when the Bus is not running. The elderly can avoid using services on unrepeatable websites and trust an established business for their deliveries. Once families and students see how much time and energy they will save by using this service I am sure it will be easy to get clients to participate.

Feedback:

From my last post, I received a new suggestion to market how time efficient my service is and to guarantee customers that their groceries will not perish in transport. 

Change: From this feedback, I have decided to change some of the marketing strategies for my concept to include a campaign for fresh, local and healthy food options.