Week 7 Reading Reflection

REDISCOVERING MARKET SEGMENTATION

I was most surprised by the general idea of this article that the exact purpose they created this idea actually led to be the issue with the idea. I have never seen this happen before and I find it interesting that they thought they created a solution to the problem but in reality it only provoked the issue. 

I was confused by the "gravity of decision spectrum" and exactly how it functions. 

I would ask why they thought this was originally going to work and what do they think caused their original solution to fail? 

I don't feel like I know enough about the issue to say that he was wrong about anything but I do think he may have overgeneralized in terms of how much or little people can relate to advertising.